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CROAUDITS
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Independent partner

CRO & Business Analysis

Functional and business analysis, with CRO as our expertise.
  • CRO & functional analysis
  • •
  • Freelance & consulting
CRO and business analysis services

What we do

Carrying out CRO analyses
and translating them into clear, prioritised and actionable recommendations that have a direct impact on conversion.

Monitoring conversion performance
and timely flagging of deviations or structural issues (optional).

Safeguarding your business interests towards agencies and developers, and ensuring correct interpretation and implementation of CRO recommendations.

Functional and Business Analysis
of new or existing web development projects / integrations (Backlog, User Stories, Workshops and E2E alignment, etc).

What we don't do

To remain independent and effective, we deliberately do not offer the following.

  • No advertising. No funnels. No campaigns.
  • No social media management or email marketing
  • No competition with your agency or developer
  • No sales pressure or upsells

Frequently asked questions

Want to get to know us? Feel free to contact us.

Because recommendations should be based solely on impact and not on selling extra services. Our analyses are fully independent of implementation, so we can advise objectively and also critically evaluate third parties.

CRO analysis focuses on visitor behaviour and improving conversion on existing digital channels. Functional and Business analysis starts broader: from processes, requirements and user needs to backlog, user stories and alignment with teams.

Need temporary extra analysis capacity? We'll look at the best approach together.

Yes. In many projects they reinforce each other. CRO insights can provide input for broader business or functional analyses, while business analysis helps to frame and prioritise CRO recommendations correctly.

Both. We work both on a project basis (for example for a CRO Snapshot Audit) and in a freelance or interim role, where we temporarily work as functional or business analyst within a team.

Clarity and direction. CRO analysis makes visible where conversion is hindered and which interventions have the most impact. Functional and business analysis provide clear requirements, better alignment and evidence-based decisions within teams.

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